Every great project starts with a spark of madness. For us at Allotrac, it was standing around one day and asking: “What if we had our own exhibition trailer?”
Not just any trailer. A full-sized, mobile space where people could walk in, sit down, and see our transport management software in action.
The idea sounded simple enough at first. But then reality hit us. Where do you even start building something like that?
The Beginning: Buying an Old Broadcast Trailer
The answer came in the form of an old media broadcast trailer. It was huge, clunky, and well past its prime, but we saw potential.
When it first rolled into our yard, it didn’t exactly look like the future of transport tech. It looked like a mammoth task, but there was something exciting about the challenge.
The Rebuild: From Rust to Remarkable
Step by step, the old trailer was stripped back and reimagined. The work was tough, but every decision was guided by a single vision: to create a space that wasn’t just functional, but inviting.
Technology fit-outs to showcase our software on big screens. Seating and demo spaces to make conversations easy. And, of course, a bold Allotrac brand presence on the outside, making it impossible to miss.
What started as an idea quickly became an obsession. Long days, plenty of problem solving, and a few “what were we thinking?” moments later and the exhibition trailer was finally ready to hit the road.
The Big Reveal: Hitting the Road
The first time we opened the trailer at a trade show, the reaction said it all. People walked in expecting just another stand and instead found themselves in a space designed entirely around them.
What started as a “crazy idea” became one of the best decisions we’ve ever made. The exhibition trailer is a rolling symbol of what we’re about: innovation, connection, and making big ideas happen.
The Road Ahead
The trailer’s journey is only just beginning. From field days to truck shows, it will continue to be our mobile hub for connection, conversation, and innovation.
Allotrac is dedicated to creating innovative software that not only solves complex problems but also fosters strong relationships and drives the transport industry into the future, often beginning with a spark of an unconventional idea.
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